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Beyond the 9-to-5: Why flexibility is driving self-employment, especially for women

May 30th, 2025

The traditional 9-to-5 workday is becoming a relic of the past, with more and more individuals seeking flexible work arrangements. This shift is particularly evident in the rise of self-employment, where individuals have the autonomy to set their own hours and work in a way that suits their lifestyle. A recent AXA Ireland report, "The Allure and Anxiety of Self-Employment: A Balancing Act ," sheds light on this trend, revealing that flexibility is a key driver for those choosing self-employment, especially for women.

Balancing work and family responsibilities

The report highlights the unique challenges women face in balancing work and family responsibilities. Self-employment offers a level of control and autonomy that traditional employment often lacks, allowing women to tailor their work schedules to accommodate family needs. This flexibility can be life-changing, enabling women to pursue their professional aspirations while also fulfilling their caregiving roles.

Financial instability is a concern for self-employed women

However, the report also underscores the need for a more supportive environment for self-employed women. While flexibility is a major draw, financial instability remains a significant concern. The lack of a guaranteed income and access to traditional benefits can create a precarious financial situation, particularly for women who may be the primary caregivers in their families.

Supporting self-employed women to unlock their full potential

The AXA Ireland report serves as a call to action for policymakers and businesses to create a more equitable and supportive environment for self-employed women. This includes addressing the gender pay gap, providing access to affordable childcare, and ensuring access to essential benefits like healthcare and paid leave. By supporting self-employed women, we can unlock their full potential and create a more inclusive and dynamic economy.

Check out our website for more information about our ‘Being self-employed shouldn’t be a risk’ campaign, and download the full report.